This statistic depicts the results of a survey about the reasons why social media users followed influencers in Italy in 2019, by age group. According to data, the main reason to follow influencers among respondents aged between 16 and 24 years was because they found influencers entertaining, pointed out by 58 percent of respondents. Moreover, 44 percent of users aged between 25 and 34 years stated that they followed their profiles because they kept them updated with new trends.
Reasons to follow influencers in Italy in 2019, by age group
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Ipsos. (June 5, 2020). Reasons to follow influencers in Italy in 2019, by age group [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/980877/reasons-to-follow-influencers-in-italy/
Ipsos. "Reasons to follow influencers in Italy in 2019, by age group." Chart. June 5, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/980877/reasons-to-follow-influencers-in-italy/
Ipsos. (2020). Reasons to follow influencers in Italy in 2019, by age group. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/980877/reasons-to-follow-influencers-in-italy/
Ipsos. "Reasons to Follow Influencers in Italy in 2019, by Age Group." Statista, Statista Inc., 5 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/980877/reasons-to-follow-influencers-in-italy/
Ipsos, Reasons to follow influencers in Italy in 2019, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/980877/reasons-to-follow-influencers-in-italy/ (last visited November 13, 2024)
Reasons to follow influencers in Italy in 2019, by age group [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/980877/reasons-to-follow-influencers-in-italy/
